Many, many customer requests preceded the discovery of this glorious fabric, which is incredibly durable thanks to hemp's innate qualities and the material's tight weave. The color not only hides dirt (laugh all you want, but it's a very good thing!), it also helps make almost every use seem sophisticated and stylish. Thus, nobody has to know that your casually hip jacket is equally at home at the office, taking out the trash, shoveling snow, gardening, and accepting the Nobel Peace Prize. And we do hope that you get to wear it in that last situation -- mention us, please!